There are an estimated 22.5 million small and medium sized enterprises (SME) in the EU. From that, the European Franchise Federation (EFF) estimates there are 8,500 distinct franchise brands. Despite the vast language and cultural differences in Europe, franchising is more widely used as a business strategy in Europe than it is in the United States – which has an approximate 2,500 distinct franchise brands.
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Get acquainted with culture, behaviors (business and consumers), government and legislations, political, economic and ecological surroundings. Get to know the official bodies such as the European Commission, EU office for intellectual property and the European Franchise Federation to name a few. As cultures do differentiate, tastes, trends, virtues and views do as well. Do not enter a new market assuming you can attract customers to your product or service in the same way you do in your domestic market. The same principle applies to market your franchise opportunities to franchise takers abroad.
Foreign concept penetration among franchise brands can be very high in European countries, exceeding 70% in places like Croatia and Slovenia. Their success comes from accepting and managing local adaptions, such as tastes and products. It is also needed to look at the potentials, purchasing power, the pricing levels, the way the brand is perceived and how it is being communicated and even how appealing the inventory seems.
Partners in the long run will be your future franchise takers. Before that, you need to find and evaluate a trustworthy mediator who finds the right potential partners. Expandeers supports to find the right local contacts, which is essential in understanding how to adapt your brand, and how to maximize its potential in any given market.
We provide detailed insights into the foreign market, develop a suitable entry strategy, and offer all business, sales and marketing-related development services from one single source. Focus target segment are midsized 3-I customers, which offer an innovative service or product, are aware of the challenges of internationalization and do know, that exploring new markets always means an investment into the future. The industry expertise ranges from mechanical engineering, electronics, pharmaceuticals, FMCG, restaurants and franchise concepts, through software, apps and cloud solutions to online marketing, e-commerce, ad tech and products and services connected to artificial intelligence
Expandeers can help all international franchise brands in many ways. Some examples include but are not limited to the following activities:
Please contact your regional Expandeers office: