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Joining Expandeers

Wherever your company is situated and wherever you want to expand to - Expandeers is your reliable single resource for global business development solutions including sales setup, marketing and digital channel support.

Expandeers offers a large network of reliable and certified senior experts for direct access to foreign markets and that in a transparent, very easy and fast way and with a high degree of flexibility to meet your requirements and targets.

Global News Flash - our blog

The New Rise - A shift from China to ASEAN

Covid-19 has shown us countless weak points in cross-border value chains. Once the backbone of globalization, they are prone to disruption from trade conflicts or international crises such as pandemics. China's role in the world is changing, the country is reinventing itself as a world investor.  Foreign companies are increasingly migrating from China to Southeast AsiaFirms from a wide variety of countries and industries decide to move: US toy maker Hasbro closed its Chinese factory in favor of facilities in Vietnam; the Japanese electronics giant Sony has relocated its operations to Thailand, Samsung and Apple are investing billions in Vietnam.


Even Chinese companies are now leaving the country to invest in lower-cost countries. Wages in China are more twice as high than in Vietnam and reach nearly 70% of South Korea's wages. The labor shortage has also made it difficult to keep production costs down. The time when China was the cheapest factory and workbench in the world is over.


Moreover, the fierce competition in the Chinese market from local manufacturers has made the country less attractive as a production location. Example: A decade ago, Samsung had a market share of 20% of the Chinese market with its Galaxy phone; today it is less than 0.5%. This is one of the reasons why the Korean global corporation has largely withdrawn from China.

Photo: Hoàng Chương
Photo: Hoàng Chương

For many countries in Southeast Asia and especially Vietnam, China's losses are their chance. Thanks to the relocation of production sites from China, Southeast Asian countries recorded the highest flows of foreign direct investment of all time in 2019. Even before the 2018 pandemic, 22% of Chinese companies stated that they had lost market share to Vietnamese companies (American Chamber of Commerce).


Although the economic impact of the pandemic reduced these flows in 2020, the interest in the region remains high. Vietnam is expected to be the fastest growing country in the world by 2050 and will even advance into the G20 (PWC “The Long View”).


This development does not seem to have widespread in the DACH region: According to the AHK out of 38 billion US $ foreign direct investments in Vietnam (record in 10 years!), only 44 million euros come from the largest economy in Europe: Germany.


For further information, expansion, developing business in Southeast Asia, please contact us at:

Activate your customized BVMW service for EXPO 2020 Dubai now


Now major events had taken place,  such as Euro2020, the Olympic Games in Tokyo, so don’t miss out on the EXPO 2020 world exhibition taking place this year. From October 1, 2021 until March 31, 2022, an incredible event for superlatives will be held in Dubai: Connecting Minds, Creating the Future. EXPO 2020 where culture, innovation and hospitality commitment will be celebrated is becoming increasingly popular worldwide. Expandeers Middle East Commercial Services, representative of BVMW in Dubai, offers a carefree and individual business trip to Expo 2020, which is fully planned for you, organized onsite and accompanied by the BVMW representative.

Book your business trip to Dubai Expo 2020 with Expandeers (Middle East) - the BVMW's international office - with the following inclusive services: 

  • Flight booking with Turkish Airlines / Emirates or an airline of your choice
  • Airport pick-up and transfer to / from the hotel
  • Hotel booking and accommodation with breakfast, optional dinner
  • Transfer to / from the EXPO venues
  • Chauffeur service on site for other events / dates of your choice
  • Ticket for EXPO 2020 for the entire period of your stay

Also included for your successful business journey:

  • Meetings with potential customers / partners, pre-selection of pre-qualified interlocutors according to your specifications
  • Appointment setting on site
  • Provision of meeting facilities and catering
  • Moderation of the appointments
  • Organization of a supporting program such as desert tours, mountain biking, the beach or simply experiencing the Arab culture and hospitality

Our international office in Dubai offers all BVMW members a 25% discount. The costs for a 3 to 5-day trip, depending on the services booked and the period, are ranging at about EUR 2,900 - 4,500 per delegation. Simply select your desired services, tell us your preferred dates and length of stay and we will get back to you with an individual offer and take care of the rest.


Join us now for your exciting journey!


Please contact or  for further information.

Ihre individuelle Geschäftsanbahnungsreise und EXPO 2020 Dubai

Geschäftsanbahnungsreise Dubai für SME inkl. Expo-Besuch

Die Weltausstellung EXPO 2020 findet wie die Euro2020 und die Olympischen Spiele in Tokio nun auch erst dieses Jahr statt. Seit dem 1. Oktober 2021 wird noch bis zum 31. März 2022 unter dem Motto Connecting Minds, Creating the Future ein unglaubliches Event der Superlative in Dubai durchgeführt. Die Eröffnungsfeier ließ die Ausmaße schon einmal erahnen und erfreut sich zunehmend weltweiter Beliebtheit, welches sich bei Verfügbarkeit und Preisen vor Ort bereits widerspiegelt. Expandeers Middle East Commercial Services, Repräsentant des BVMW in Dubai bietet eine sorgenfreie und individuelle Geschäftsanbahnungsreise zur Expo 2020 an, die vollständig für Sie geplant, vor Ort für Sie organisiert und vom BVMW Repräsentanten begleitet wird. Buchen Sie Ihre Geschäftsreise zur Dubai Expo 2020 mit Expandeers (Middle East) – dem Auslandsbüro des BVMW - mit folgenden Inklusiv-Leistungen:

  • Flugbuchung mit Turkish Airlines oder anderer Airline Ihrer Wahl
  • Flughafen-Abholung und Transfer zum/vom Hotel
  • Hotelbuchung und -übernachtung mit Frühstück, optional Abendessen
  • Transfer zur / Abholung von der Expo
  • Chauffeur-Service vor Ort zu anderen Veranstaltungen / Terminen Ihrer Wahl
  • Einlass-Ticket für die EXPO 2020 für den gesamten Zeitraum
  • Meeting Service mit potenziellen Kunden / Partnern, vorab Selektion vorqualifizierter Gesprächspartner nach ihren Vorgaben
  • Terminvereinbarung vor Ort
  • Bereitstellung eines Meeting-Raumes
  • Begleitung / Moderation des Termins
  • Organisation eines Rahmenprogramms wie Wüstentouren, Mountainbiking, Strand oder Arabische Kultur kennenlernen.

Unser Auslandsbüro in Dubai bietet allen BVMW-Mitgliedern 25% Ermäßigung. Die Kosten liegen für eine 3 bis 5-tägige Reise je nach gebuchten Leistungen und Zeitraum im Normalfall bei ca. 2.900 – 4.500 EUR. Wählen Sie einfach Ihre gewünschten Services, nennen Sie uns Ihre Terminwünsche und Länge des Aufenthaltes und wir kommen mit einem individuellen Angebot auf Sie zu und kümmern uns um den Rest.


Gehen Sie auf Ihre Expansionsreise mit uns!


Bitte wenden Sie sich hierfür und für weitere Informationen an oder an

Expandeers supports Global Franchises in their expansion to EU

Expandeers Franchise Support
The most well known Franchise Brand Mc Donalds

Expandeers is a leading specialist for internationalization, comprising of well over 50 experienced and accredited experts and executives around business development, growth strategies, sales and marketing. These experts are spread around the world to support companies on site with their experience and established network: Global Expansion with Local Expertise!


With their franchise support team, they more and more support international franchise owners in their endeavors to grow their market in the EU by finding adequate franchise takers for them.

Is the EU an interesting franchise market?

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Expandeers Southeast Asia Team expands with our new partner Andreas

Andreas is a hands-on business all-rounder with an in-depth ability in understanding and managing in different cultures.Andreas is currently located in Germany and we are happy to welcome him to strengthen Expandeers Southeast Asia Team!


He has more than 25 years of sales & business development experience in global roles and German SME. Enthusiastic about Asian countries, cultures and people, he lived in Malaysia for 5 years. He continuously advanced business in South East Asia for a market-leading German-Multinational SMU, first by managing the factory in Malaysia, then successfully developing new facilities in Thailand, Singapore and Indonesia, and finally leading the overall Asia-Pacific activities as Business Unit Manager APAC with 500+ employees and a revenue responsibility in multi-million € range.


For information and opportunities in and around Southeast Asia get in contact with him and our Southeas Asia Team at

Expandeers Partner for Vietnam: Gerhard

Welcome to Gerhard our new Associate Partner for Vietnam!


Gerhard has over 20 years of experience in doing business in Asia:

He has managed the supply chain of a large German trading company in Southeast Asia, Hong Kong /Shenzhen and Taiwan. He led numerous companies from the DACH region on their way to Southeast Asia to successful business .


Together with his partners and his wife, he has built up several businesses in Hong Kong, Thailand and Vietnam, including a production company (EU standard) and a successful training company in Vietnam.

The cosmetic brand he has put on  the market in Thailand and Vietnam has won several awards. In addition to his expertise in the areas of supply chain and production, Gerhard also has extensive experience in sales and distribution in Southeast Asia.

  • Southeast Asia is one of the most dynamic growth regions in the world and Vietnam is perhaps the most interesting country in Southeast Asia and beyond at the moment. Many experts refer to Vietnam as the "better China".
  • Vietnam has a very young upwardly mobile and achievement-oriented population with moderate wages.
  • Vietnam has the lowest market barriers in Asia.
  • Companies are increasingly investing in Vietnam because it is not involved in trade conflicts and consistently relies on free trade.
  • Southeast Asia is not only interesting for production and supply chain; due to the rapid development and emergence of middle classes (with higher purchasing power), it is also becoming an increasingly relevant sales market. Especially in Thailand, imported products enjoy great popularity.

For many companies Southeast Asia is a great mystery, but due to the dynamic developments there are great opportunities that you should let slip! Gerhard can make companies fit for Southeast Asia - if you would like to increase the performance or expand your business in this region, contact him at

Market Opportunities in USA - Explore new markets

The United States of America, with an annual GDP of $20 trillion and population of over 325 million, represent one of the world’s most attractive consumer market. Companies of all sizes can find here a variety of investment opportunities, resources, technology and markets to succeed and grow globally.


In early August, the US Senate passed a $1,2 trillion bipartisan infrastructure bill to recover the nation's roads, bridges, rail, transit and electric grid.  The bill, called the Infrastructure Investment and Jobs Act, features $550 billion in new federal spending over five years. It invests $110 billion in roads, bridges and major projects, $66 billion in passenger and freight rail, $65 billion to rebuild the electric grid, $65 billion to expand broadband internet access, $39 billion to modernize and expand transit systems and $7.5 billion to build a national network of charging infrastructure for electric vehicles. The bill also includes $55 billion for water infrastructure, $15 billion of which will be used to replace lead pipes. Negotiations were led by Sen. Rob Portman, a Republican, and Sinema, a moderate Democrat.  The legislation would make life-changing improvements in many physical and organizational structures and facilities across the country, and supports the deal to promote economic growth and create jobs.

The infrastructural bill also stretches to improve access to broadband and clean water. According to a White House fact sheet, the legislation would represent "the largest investment in public transit ever" and "the largest investment in clean drinking water in American history”.


The fact sheet states that the legislation will also address the climate change crisis "by making the largest investment in clean energy transmission" and electric vehicle infrastructure.


The Infrastructure Investment and Jobs Act represents outstanding business opportunities during coming years on the US Infrastructure market, in particular for suppliers of road work material and equipment, construction material and equipment, contractors and engineering services. Additionally, this year the Senate advanced a passed bipartisan legislation countering China's growing influence by investing more than $200 billion in American technology, science and research.

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Malaysia: Hub of Choice for Multinationals Around the World

Malaysia - Hub for global companies
Malaysia - Hub for global companies

In the heart of Southeast Asia, businesses from around the world are tapping into the long-term potential of Malaysia - one of Asia Pacific's most robust investment destinations. “Malaysia is a favorable investment destination...over the past 40 years, this has fostered Astra’s Zeneca’s expansion and strengthened our presence in Malaysia” said the President of AstraZeneca Malaysia, Dr Panchal. Also, the President of Microsoft Corp, Jean Philippe Courtois, explained: “For nearly 30 years Microsoft is proud to have been in Malaysia and we are excited to further strengthen our partnership to empower the nation’s inclusive digital technology”. With its manufacturing prowess, a skilled workforce, business-friendly government and environment, strategic location, and positive economic prospect the country has long been a hub of choice for multinationals from around the world.


In order to complete Malaysia's transformation, it is essential for the country to attract quality and strategic investment, reduce unskilled labor and spur technology. The National Investment Aspirations guided byShared Prosperity Vision 2030, which are a set of comprehensive plan to turbocharge the Malaysian economy, will focus on reviewing any investment-related policies and restructure the nation’s investment strategies. The Managing Director of Microsoft, K Raman, explained that Microsoft ‘s new datacenter located in Malaysia “will be a game-changer, enabling business to accelerate digital transformation with AI, loT, egde solutions, data, machine learning and more”. Additionally, AT&S will execute a significant number of R&D activities at this new location, “Malaysia can benefit its position as a technology-country and can strengthen the region as high-tech manufacturing hub in Asia” said Andreas Gerstenmayer, Chief Executive Office of AT&S. 

The Government’s commitment to helping manufacturers embrace Industry 4.0, high-value technology and sustainability promise to deliver significant benefits for businesses. “The government agencies in Malaysia are proactive and supportive in facilitating the needs of the business community. That is pertinent to assist investors in strengthening their footprint in the country” supports the statement of the Linde’s Managing Director, Anuj Sharma. Therefor lies a particular strategic focus on manufacturing, which accounts for approximately a quarter of Malaysia's annual GDP and 2.2 million jobs Also, the President of Risen Energy Co. Ltd, Xie Jian, “Malaysia has abundant raw materials, high quality of human resources and harmonious ethnic relations... most importantly, the strong support and service from the state and local Governments”. 


Finally, as the Chairman of Tongfu Microelectronics Co. said, “Let’s work together to conquer the coronavirus and build an even better future”. If you are also interested in taking an opportunity to grow successfully your business into the Malaysian market, contact us now. 


Expandeers has been present in Kuala Lumpur for many years now. With tight bonds to government, associations and international networks, with our daughter company Expandeers (Southeast Asia) we are able to support international businesses with a variety of business services: From initial market research, to setting up companies to executing staffing, marketing and sales. Talk to us if you are interested in this Hub of choice - not only for multinationals: 

BAFA Akkreditierung: Startups und Mittelstand erhalten bis zu 3.200 EUR für Expansions-Projekte mit Expandeers

BAFA Berater Ausland - Expandeers Unternehmensberatung

Expandeers Global Network ist nicht nur durch den BVMW als zertifizierter Berater anerkannt, sondern auch durch das Bundesamt für Wirtschaft und Ausfuhrkontrolle (BAFA) offiziell als Beratung akkreditiert. Hierdurch erhalten unsere Kunden die Möglichkeit, für zukünftige Projekte eine staatliche Förderung zu beantragen und zu erhalten.


Inhalt der zu fördernden Projekte haben immer einen Bezug zur „Förderung unternehmerischen Know-hows“. Dieses Programm bündelt die vorherigen Förderprogramme der BAFA und die Programme „Gründercoaching Deutschland“, „Turn-Around-Beratung“ und „Runder Tisch“ der KfW. Bestehende mittelständische Unternehmen sowie junge Unternehmen und Start-Ups erhalten auf Antrag, der vor einer Beauftragung von Expandeers erfolgen muss, eine Förderung von bis zu 3.200 EUR.


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Unternehmer Sprechtag: Erfolgreich expandieren in den Mittleren Osten

Expandeers und BVMW laden zum Unternehmersprechtag Dubai am 19.10.2021 ein

Wir laden Sie als Vertreter eines KMU oder Start-Up Unternehmens mit Interesse an Internationalisierung, Ausbau oder Eintritt in die Vereinigten Arabischen Emirate und den Mittleren Osten herzlich zu unserem individuellen Sprechtag ein. Dieser findet am Dienstag, den 19. Oktober 2021 in der Zeit von 9h – 17h MEZ in unserem Büro in der Ludwig-Erhard-Str. 6 in Hamburg statt. Hier haben Sie Gelegenheit, einen Überblick über Land, Leute, Wirtschaft und Kultur sowie über Geschäftsmöglichkeiten zu erhalten und zudem gezielt Ihre individuellen Fragen und Möglichkeiten mit Experten zu besprechen. 

Business ist das treibende Element in Dubai. Verstärkt durch die momentane Krise, findet zurzeit in den Arabischen Emiraten ein Umdenken und eine Neuausrichtung statt. Gerade für das Wachstum von deutschen Startups und Mittelständlern, bietet sich Dubai als attraktives Standbein an: Zum einen ist Dubai sicher in vielerlei Hinsicht. Es verfügt über eine ausgezeichnete Infrastruktur, Freihandelszonen, Investitionsförderungsprogramme, besticht durch weitgehende Steuerfreiheit, ist innovativ, flexibel und agil.  Dubai steht auf Platz 16 des Ease of Doing Business Index (Deutschland zum Vergleich Platz 22). Der Ölsektor wie auch Immobilien sind weiterhin entscheidend, der Trend geht jedoch in Richtung Digitalisierung und Gesundheitswesen (Pharmazeutika, medizinische Geräte, Gesundheitstourismus), zudem erlangt der Produktionssektor ebenfalls langsam an Bedeutung.


Im individuellen Gespräch können die Experten der BVMW Repräsentanz in Dubai, Ihre Optionen erarbeiten, Erfolgsaussichten bewerten und gemeinsam mit Ihnen die wichtigsten Fragen für den Geschäftsaufbau klären.


Wir freuen uns, Ihnen persönlich in einem 60-minütigen Gesprächstermin zur Verfügung zu stehen. Die Teilnahme ist für BVMW Mitglieder kostenlos. Ansprechpartner für diese Veranstaltung ist Hans Kemeny: 

Workshop am 27. September: Geschäftlich erfolgreich in der Arabischen Golfregion. Jetzt registrieren!

Expanding to the Arab world from a cultural perspective - Expandeers

Die arabische Welt erstreckt sich über zwei Kontinente und folgt den Besonderheiten einer islamischen Gesellschaft. In der Arabischen (oder auch Persischen) Golfregion trifft man auf eine anspruchsvolle Mischung aus konservativer Religiosität und internationalem Hightech-Standard.


Um in dieser Region wirtschaftlich erfolgreich zu sein, ist es unabdingbar, die landesspezifischen und kulturellen Besonderheiten zu kennen und sich individuell auf den jeweiligen (Geschäftspartner) einzustellen.


In Kooperation mit unserem Partner ti communication sind Sie herzlich eingeladen, an einem Workshop teilzunehmen, der sich aus interkultureller Perspektive mit den Fragen des erfolgreichen Wirtschaftens in der Arabischen Golfregion beschäftigt. Dieses findet am 27. September ab 9 Uhr MESZ statt. Besprochen werden u.a. Themen wie:

  • Wie baue ich Vertrauen in mich bei meinen Geschäftspartnern auf?
  • Was sind die Besonderheiten und Unterschiede der einzelnen Länder (VAE – Katar – Saudi-Arabien)?
  • Wie beeinflusst der Islam meine Geschäftsbeziehungen?
  • Worauf muss ich in Sachen kultureller „Faux-pas“ am Persischen Golf besonders achten?
  • Wie verhandle ich auf Augenhöhe mit arabischen Kunden und Partnern?

Was haben Sie hiervon?

  • Eine Grundlage für langfristige und erfolgreiche Geschäftsbeziehungen in der Arabischen Golfregion
  • Auf interkulturelle Herausforderungen vorbereitet sein
  • Für Ihre Geschäftspartner angepasste Angebote / Produkte / Services
  • Strategien für erfolgreiche Verhandlungen und Ansätze für potenzielle Konfliktlösungen 

Unser Vorgehen im Workshop:

  • Interaktive (Gruppen-)Übungen zur Reflexion und Anwendung
  • Praktische Fallstudien aus über 20 Jahren Erfahrung
  • Erfahrungsaustausch und gegenseitiges Lernen
  • Anwendung kultureller Modelle und Darstellung eines Positions- und Perspektivenwechsels („Theory of Mind“) 
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Länder-Steckbrief Malaysia 07/2021 (Deutsch)

Malaysia befindet sich seit dem 1. Juni 2021 in einem coronabedingten Lockdown. Mit Stand vom 27. Juni haben die Behörden die strengen landesweiten COVID-19-Maßnahmen bis auf ein noch nicht festgelegtes Datum verlängert. Die Maßnahmen sollten am 28. Juni auslaufen, werden nun aber in Kraft bleiben, bis die täglichen Fälle unter 4.000 fallen; das Land meldete am 26. Juni etwa 5.800 Fälle.


Dennoch bleibt Malaysia als Tor nach Asien, bzw. den ASEAN Staaten ein attraktiver Markt. Grund genug, einen Länder- und Marktüberblick aus Sicht unserer Tochter Expandeers (Southeast Asia) zu geben:

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EXPANDEERS IS YOUR SOLUTION FOR GROWING your business fast and sustainably without blocking your internal resources. 

Call +49 40 8060 3670 or email to us for your individual proceedings and quote!

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Expandeers global network GmbH | Ludwig-Erhard-Str. 6| D-20459 Hamburg | Germany

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